In this article, I will discuss the common mistakes that landscaping companies make when trying to market their business. I currently run a marketing agency and software company built specifically for landscapers, and have learned these lessons from personal experience as a landscaper and from working with dozens of landscaping companies across the country. I want to emphasizes the importance of high-quality images in marketing efforts, whether it be on a company’s website, social media, or Google Business profile.
I also stress the significance of having a complete Google Business profile, which is one of the most important assets a company has when it comes to being seen on the internet. Incomplete profiles with low review counts can hurt a company’s ranking and prevent potential clients from finding them. Ill provide tips on how to optimize a Google Business profile to increase visibility and generate leads.
Key Takeaways
- High-quality images are essential for effective marketing efforts.
- A complete and optimized Google Business profile is crucial for increasing visibility and generating leads.
- Having a low review count can hurt a company’s ranking and prevent potential clients from finding them.
The Importance of High Quality Images
One of the biggest mistakes that landscaping companies make when marketing their business is using low quality images. This can be seen on their website, Google business profile, and social media. It’s important to showcase the best work with high quality images that represent the quality of the work done. Taking good landscape pictures can be challenging, but it’s not impossible. Using a smartphone or camera, landscapers can take high quality pictures by adjusting the settings and taking pictures in good lighting conditions.
Having high quality images can help with marketing efforts, as it showcases the professionalism and quality of work done by the company. It’s recommended to take as many pictures as possible and to stockpile them for future use. When working with a marketing agency, the first thing they will ask for are pictures of the work that can be used for media and ads.
In summary, having high quality images is crucial for a landscaping company’s online presence. It’s important to take the time to learn how to take quality photos and to take them often. This will help with marketing efforts and showcase the best work done by the company.
How to Take Quality Photos
One of the biggest mistakes that landscaping companies make when trying to market their business is using low quality images. This can be on their website, Google business profile, or social media. It is important to showcase the best work, and in order to do that, high quality pictures are necessary. Taking good landscape pictures can be challenging, but it is not impossible. By turning the phone sideways, standing with the sun behind you or facing down, and taking good landscape pictures, the quality of the pictures can be improved. It is also important to take quality photos often, and to stockpile them for future use.
Key Points:
- Use high quality images to showcase the best work
- Take good landscape pictures by turning the phone sideways and standing with the sun behind you or facing down
- Take quality photos often and stockpile them for future use.
The Significance of a Complete Google Business Profile
A complete and optimized Google Business Profile is crucial for landscaping companies to generate revenue, new leads, and phone calls. It is one of the biggest assets a company has when it comes to being seen on the internet. The Google Map Pack, which displays the top three highest-ranking Google Business profiles in any given area, is responsible for generating the most traffic, especially for mobile users.
One of the biggest mistakes that landscaping companies make is having an incomplete Google Business profile. It is important to set up and optimize the profile properly, including having a company logo and pictures of the team or staff. Google likes to see these elements, and it adds a personal touch to the business.
Another important aspect of a Google Business profile is having reviews. Having only six reviews after ten-plus years in business is unacceptable. Reviews are essential for ranking and determining where the profile shows up, or if it shows up at all. Being buried on the third, second, fourth, or fifth page of Google is not beneficial for the business, and it is not generating any phone calls or leads.
Therefore, it is necessary to stockpile high-quality images of landscaping work and to learn how to take better pictures using a phone or camera. This will help showcase the company’s best work and attract potential clients. It is also crucial to have a complete and optimized Google Business profile with a company logo, pictures of the team or staff, and reviews. These elements will help generate revenue and attract new leads for the business.
The Role of Google Reviews in Business Ranking
Google Business profiles are one of the most important assets that a business can have when it comes to being seen on the internet. In fact, they are responsible for generating revenue, new leads, and phone calls for businesses. The Google Map Pack, which is the top three highest ranking Google Business profiles in any given area, is where businesses want to be seen.
One of the biggest mistakes that landscaping companies make is having an incomplete Google Business profile. This is a red flag for potential customers and can hurt a business’s ranking. It is important to have a company logo and pictures of the team or staff wearing company shirts. This adds a personal element to the business and makes it more relatable to customers.
Google likes to see pictures of the team and the services that the business offers. A landscaping company can showcase their best work and equipment in these pictures. The number of Google reviews is also crucial for a business’s ranking. Having only a few reviews, or worse, none at all, will bury a business on the second, third, or even fifth page of Google.
It is important to encourage customers to leave reviews and respond to them in a timely manner. This shows potential customers that the business values their feedback and is committed to providing excellent service. A business with a high number of positive reviews will have a better chance of ranking higher in the Google Map Pack and generating more revenue.
In conclusion, having a complete and optimized Google Business profile with high-quality pictures and a high number of positive reviews is crucial for a landscaping company’s success. It is important to prioritize this step when working with a marketing agency to grow or scale the business through marketing services.
The Importance of Linking Your Website to Your Google Business Profile
A complete and optimized Google Business profile is crucial for landscaping companies to be seen on the internet and generate revenue. The top three highest ranking Google Business profiles in any given area are featured in the Google Map Pack, which is responsible for generating new leads, phone calls, and clients for businesses.
One of the biggest mistakes that landscaping companies make is having an incomplete Google Business profile. This includes not having a company logo and pictures of the team, which are recommended by Google and add a personal touch to the business. Another red flag is having few to no reviews, which can significantly impact the ranking of the profile and determine if it shows up at all in search results.
Linking the website to the Google Business profile is also important for improving the profile’s ranking and driving traffic to the website. This can be done by including the website URL in the profile and ensuring that the website is optimized for search engines.
In addition to having a complete and optimized Google Business profile, high-quality images are important for showcasing the best work of the landscaping company. Grainy and blurry pictures can give a negative impression and reduce the chances of attracting new clients. Taking the time to learn how to take quality photos and taking them often can help improve the marketing efforts of the business.
Overall, landscaping companies should prioritize optimizing their Google Business profile, linking it to their website, and showcasing their best work through high-quality images to increase their visibility and generate more revenue.
You Made It To The End!
If your a landscaping business owner doing 200k+ in Revenue and want to continue growing and scaling your business… Id like to invite you to book a free Strategy Call where we can help you develop a plan to reach your goals. Click the button below to get started!
If your a landscaping business owner doing less then 100k in Revenue and want to help growing and scaling your business… Check out some of our resources and free content that will help you take your business to the next level. Click one of the buttons below to get started!
