Landscaping Website Mistakes Exposed
Landscaping Website Mistakes Exposed https://www.youtube.com/watch?v=1YEnVWVKqN8 If you’re a landscaping business owner, you know that having a website is crucial for your success. However, not all websites are created equal. In this article, we’ll explore some common mistakes that business owners make with their websites and how to avoid them. Bengt from R8X Digital, a marketing agency and software company built by a landscaper for landscapers, shares his opinion on what constitutes a good website from a bad one. With over 100 consultations under his belt, Bengt has seen firsthand what works and what doesn’t in the world of landscaping websites. He’ll cover topics such as the pitfalls of templatized websites, the importance of website customization and control, and SEO and ranking issues with cheap websites. By the end of this article, you’ll have a better understanding of what it takes to create a website that not only looks good but also generates leads and serves as a productive asset for your business. Key Takeaways Avoid the temptation of free or cheap websites that sacrifice customization and control. Invest in a website that is tailored to your business needs and goals. Take SEO and ranking into consideration when designing your website. Personal Background As a landscaping business owner turned marketer, I have had the opportunity to work with many other landscaping business owners over the past year. My goal is to help them increase their revenue and grow their business by utilizing their digital assets, such as their Google Business profiles, websites, and social media presence. Over the course of three years, I worked in the landscaping business and eventually sold my own company. I have also done close to 100 consultations with other landscaping business owners, which has given me a lot of experience and knowledge in this field. I understand that as a landscaping business owner, you know that having a website is important. However, I have seen many mistakes that people make with their websites that can prevent them from generating leads and being a productive asset for their business. My goal in this video is to share with you some of the mistakes that I have seen, and to provide you with a more informed perspective on what constitutes a good website and what makes a website valuable. I am not here to sell you anything or turn you away from other service providers. I simply want to give you the knowledge and tools you need to make an informed decision for your business. Some of the mistakes I have seen include using free website services, which often come with hidden costs or sacrifices in customization and control. Additionally, many middle-tier website design services offer quick, template-based websites that lack customization and control. These websites can also run into issues with ranking. By avoiding these mistakes and focusing on creating a website that is customized, valuable, and productive for your business, you can generate more leads and grow your business. Common Mistakes with Landscaping Websites When it comes to creating a website for your landscaping business, there are certain mistakes that you should avoid. As a landscaping business owner and marketer, I have seen many business owners make these mistakes which can hinder the success of their website. In this section, we will discuss some common mistakes that you should avoid in order to make your website an asset for your business. Using Free Website Services Many business owners are tempted to use free website services to save money. However, it is important to note that nothing is truly free in this world. Free website services often come with hidden costs such as paying for hosting or giving up your data and information. Additionally, these services may not provide the necessary customization and control that you need for your website. It is important to invest in a quality website that will serve as a productive asset for your business. Using AI Generated Websites Another common mistake is using AI generated websites. While these websites may seem like a quick and easy solution, they often lack customization and control. This can lead to issues with ranking and hinder the success of your website. It is important to have some level of customization and control over your website to ensure that it meets the unique needs of your business. Sacrificing Quality for Cost Many business owners are also tempted to sacrifice quality for cost when it comes to their website. However, a poorly designed website can actually harm your business by turning away potential customers. It is important to invest in a quality website that accurately represents your business and provides a positive user experience for your customers. In conclusion, avoiding these common mistakes can help ensure that your landscaping website is a valuable asset for your business. By investing in a quality website and avoiding shortcuts, you can generate leads and grow your business through your online presence. Misconceptions About Free Websites When it comes to creating a website for your landscaping business, you may be tempted to go for a free option. However, it’s important to understand that there are some common misconceptions about free websites that you should be aware of before making a decision. Nothing is truly free First and foremost, it’s important to understand that nothing is truly free. While some websites may advertise themselves as being completely free, there is often a catch. You may have to pay for hosting or sacrifice some of your data or information. It’s important to read the fine print and understand exactly what you’re signing up for. Lack of customization and control Another common misconception about free websites is that they offer the same level of customization and control as paid options. This is not always the case. With free websites, you may be limited in terms of design options and may not have full control over your website. This can be problematic if you need to make changes or updates in the future. Issues with
How To Get More Leads From Your Landscaping Website
How To Get More Leads From Your Landscaping Website https://youtu.be/VOSoxNntTGs?si=9PI8coOqzJzHhfrj If you’re looking to increase the number of leads generated from your landscaping website, then you’ll want to focus on two main areas: user experience and conversion rate. By optimizing these areas, you can improve the chances of turning website visitors into potential clients for your business. Conversion rate refers to the percentage of website visitors who fill out a contact form or call your phone number to become a lead. To increase this rate, you’ll need to ensure that your website provides a positive user experience. This includes having keyword-rich copy and content that sells your services and brand, high-quality relevant pictures, easy navigation, a comprehensive site structure, a simple contact form, one-click call features, a chat widget, and an exit intent popup. By incorporating these key elements into your website, you can make it more user-friendly and increase the chances of converting visitors into leads. Key Takeaways Optimizing user experience and conversion rate can increase the number of leads generated from your landscaping website. Key elements for effective website optimization include keyword-rich copy, easy navigation, a simple contact form, one-click call features, and an exit intent popup. By focusing on these areas, you can improve the chances of turning website visitors into potential clients for your business. Understanding User Experience and Conversion Rate To increase the amount of people that become leads, it is important to focus on two main things: user experience and conversion rate. Conversion rate is essentially the percentage of people that visit the site versus the percentage of people that fill out a contact form or call the phone number on the website and become a lead or potential client for your business. To improve user experience and conversion rate, there are several things to consider. Here are some top things to look at: Keyword-rich copy and content that sells your services and your brand High-quality, relevant pictures Easy user experience and comprehensive site structure Simple contact form and one-click call features A chat widget Exit-intent popup Multiple CTAs or calls to action per page When someone clicks onto your website, that is the beginning of their customer experience with your business. It is important to make sure that your website looks good, feels good, and is easy to use because those are the things that you want your customers to experience when working with you. To reverse engineer things and really think about it from the end user’s experience, it is important to consider the following: Is there enough information on the website to point the user in a particular direction? Is there an introduction or anything that’s giving the user information as to how they’re supposed to navigate the site or use the site? Are there calls to action like “call now,” “request a free quote,” or “contact us” that are screaming out to the user saying, “I know that you’re interested in getting this done, here’s how we can help you?” Is the website easy to navigate and use? Overall, it is important to make sure that your website provides a good user experience and is designed to convert visitors into leads. By following the tips above, you can turn your website into an asset for your business that generates revenue and generates leads. Significance of Multiple Calls to Action When it comes to improving the conversion rate of your landscaping website, one of the most important factors to consider is the use of multiple calls to action (CTAs) throughout your site. CTAs are essentially prompts that encourage visitors to take a specific action, such as filling out a contact form or calling your business. By incorporating multiple CTAs throughout your site, you increase the chances of visitors taking action and becoming leads or potential clients for your business. This is because different visitors may respond better to different types of CTAs, and having multiple options available ensures that everyone has a clear and easy path to take. Some examples of effective CTAs to include on your site include “Request a Free Quote,” “Call Us Today,” and “Contact Us.” By making these CTAs prominent and easy to find, you can increase the likelihood of visitors taking action and ultimately generating more revenue for your business. Overall, incorporating multiple CTAs throughout your landscaping website is a simple yet effective way to improve your conversion rate and generate more leads for your business. Role of Chat Widget A chat widget can be a valuable addition to your landscaping website, as it provides an easy and convenient way for potential clients to communicate with your business. By offering a chat widget, you are creating a direct line of communication between you and your website visitors, which can lead to increased conversion rates and more leads. When someone visits your website, they may have questions or concerns that they want addressed before they commit to becoming a lead. By having a chat widget available, you can quickly and easily answer these questions and provide the information that they need to make an informed decision. In addition, a chat widget can help to improve the overall user experience of your website. By offering a convenient way for visitors to get in touch with you, you are making it easier for them to interact with your business and potentially become a client. Overall, a chat widget can play an important role in increasing conversion rates and generating more leads for your landscaping business. By providing a direct line of communication and improving the user experience of your website, you can create a more effective and profitable online presence for your business. Understanding Exit Intent Popup Exit intent popup is a crucial element to consider when designing your website. It is a pop-up that appears on the screen when a user is about to leave your website. The purpose of an exit intent popup is to capture the attention of the user and encourage them to stay
What is a Good Profit Margin for a Landscaping Company?
What is a Good Profit Margin for a Landscaping Company? https://www.youtube.com/watch?v=EevIM6whDM8 As a landscaping business owner, I know firsthand how important it is to understand profit margins. It’s a topic that’s discussed frequently online, but it can be difficult to discern what’s realistic and what’s not. In this article, we’ll delve into what constitutes a good profit margin for a landscaping company and explore the various factors that impact it. First and foremost, it’s important to note that profit margins can vary widely depending on the services offered and the size of the business. While some companies may boast high margins, it’s crucial to take into account all of the overhead expenses and taxes that can eat away at profits. By examining these factors, we can gain a better understanding of what a realistic profit margin looks like and how to improve it. Key Takeaways Profit margins for landscaping companies can vary widely depending on services offered and business size. Overhead expenses and taxes must be factored in when calculating profit margins. Lawn care and maintenance services typically have lower profit margins than landscaping projects, but recurring revenue from mowing can provide stability for a business. Understanding Profit Margin In this post, I will discuss what is a good profit margin for a landscaping company. The profit margin is the money that is left over after all the expenses, including overhead expenses and taxes, have been deducted from the revenue. Based on my personal experience and discussions with other landscaping business owners, a profit margin between 25% and 30% is common for most landscaping businesses. However, the profit margin can vary based on the services offered and the size of the business. For instance, lawn mowing and maintenance services typically have lower profit margins due to dead man hours and windshield time. On the other hand, landscaping and hardscaping services have higher profit margins as they involve time and materials, which can be charged to the client. The size of the business also plays a crucial role in determining the profit margin. As the business grows and expands, the overhead expenses increase, which can affect the profit margin. Therefore, it is essential to consider the overhead expenses while scaling the business. In conclusion, a good profit margin for a landscaping company is between 25% and 30%. However, the profit margin can vary based on the services offered and the size of the business. It is crucial to consider all the factors that affect the profit margin while running a landscaping business. Impact of Services and Size on Profit Margin As a landscaping business owner, I can tell you that your profit margin is greatly impacted by the services you offer and the size of your business. Let’s break down how these factors can affect your bottom line. Services If you offer lawn care and maintenance services, you may have a lower profit margin due to dead man hours and windshield time. This means that your company isn’t making any money while driving from one property to another. However, if you offer landscaping and hardscaping services, you have the opportunity to make money on both time and materials, which can increase your profit margin. Size The size of your business can also impact your profit margin. As you scale your business and add more crew members, trucks, and equipment, your overhead costs increase. This can lead to a lower profit margin, especially if you’re just starting out and have a lot of new payments to make. However, if you run a lean business with low overhead and charge premium rates, you can have a higher profit margin. It’s important to calculate all of your overhead expenses, including taxes, to determine your overall profit margin. As a general rule, a profit margin between 25-30% is common in the landscaping industry, but it can vary depending on your services and size. In conclusion, understanding the impact of services and size on your profit margin is crucial for running a successful landscaping business. By offering a mix of lawn care and landscaping services and carefully managing your overhead costs, you can maximize your profit margin and achieve long-term success. Factors Influencing Profit Margin As a landscaping business owner, I know that profit margin is a crucial factor in determining the success of your business. There are several factors that can influence your profit margin, including the services you offer and the size of your business. One of the biggest factors that can impact your profit margin is the size of your business. As your business grows, your overhead expenses increase, which can eat into your profits. For example, if you have a large crew, multiple trucks, and a lot of equipment, your overhead costs will be higher than if you have a smaller operation. This means that your profit margin may be lower if you have a larger business. Another factor that can impact your profit margin is the services you offer. If you offer lawn care and mowing services, your profit margin may be lower than if you offer landscaping and hardscaping services. This is because lawn care services often require more time and resources, which can eat into your profits. On the other hand, landscaping and hardscaping services often involve higher-priced materials, which can increase your profits. It’s also important to consider your pricing strategy when determining your profit margin. If you charge premium rates and have low overhead costs, you may be able to achieve a higher profit margin. However, if you charge lower rates and have higher overhead costs, your profit margin may be lower. Finally, it’s important to factor in taxes when calculating your profit margin. If you don’t include taxes in your calculations, you may be underestimating your true profit margin. Make sure to factor in all of your overhead expenses, including taxes, to get an accurate picture of your profit margin. In summary, the size of your business, the services you offer, your pricing strategy, and
How to get MORE Lawn Care Clients FAST
How To Get MORE Lawn Care Clients FAST! https://www.youtube.com/watch?v=blexWUnXfmE Hey there, Bengt from R8X Digital, a marketing agency and software company built by a landscaper for landscapers. In this article, I’m going to share with you my insights on how to get more Lawn Care clients fast. This is a common question that I get asked a lot, so I’ll be providing you with the best method for getting new customers for your lawn care landscaping business fast, and how to go about doing it right. I’ll be giving you some strategies and things you can apply right away. Word of mouth is the best marketing ever, and I’m telling you this as a marketer. In this article, I’ll be discussing how we can use word of mouth to our advantage and how we can incentivize positive word of mouth to grow our business very fast. I’ll be discussing the strategy that I call Word of Mouth acceleration or incentivation, and how hiring our clients can help us achieve this. Understanding the Lawn Care Business As a landscaper, getting more customers is a common concern, especially for those in the startup phase. While there are various marketing methods available, in my opinion, the best way to get more lawn care clients fast is through word of mouth. Word of mouth is the most effective marketing strategy because it costs nothing, and clients referred by friends or family are more likely to hire you as they trust the recommendation. However, positive word of mouth can spread slowly over time, and negative word of mouth can spread like wildfire. To accelerate positive word of mouth, we can incentivize our clients by hiring them. Positive word of mouth can be incentivized, and this can be used to grow the business very quickly. Incentivization can be achieved by providing excellent service to clients, and they can refer their friends and family to the business. When clients refer others, they become advocates for the business, and this can help to increase the customer base. Therefore, as a landscaper, it is essential to provide excellent service to clients, incentivize them to refer others, and use positive word of mouth to grow the business. Current Challenges in Acquiring New Clients As a landscaper, getting new clients is essential for growing and expanding your business. However, it can be challenging to acquire new clients quickly, especially if you’re just starting. Many landscapers wonder about the best methods to use, such as yard signs, door-to-door flyers, door hangers, or direct mail. While all of these options are viable, in my opinion, the best method to get new customers fast is by hiring your clients. Word of mouth is the best marketing ever, and it costs you zero dollars. Clients referred to you via word of mouth are basically a closed deal that you got for free. When people receive a recommendation about you from friends or family, they trust you as a byproduct of that. This is why word of mouth works, and it is the best advertising. Positive word of mouth spreads slowly over time, and negative word of mouth spreads like wildfire. In order to accelerate positive word of mouth, we can incentivize it by hiring our clients. This strategy is what I would call Word of Mouth acceleration or incentivation. The reason why positive word of mouth spreads so slowly is that people have no real reason to do this for you. Everyone supports you starting your business, but getting our friends and family to post or re-share or like our pictures on social media or to leave a good review on Google is challenging. By hiring our clients, we can incentivize them to spread positive word of mouth about our business. This strategy is what I believe is the thing that you can use to get you more customers and grow your business fast. Exploring Different Marketing Strategies As a marketer, I believe that word of mouth is the best marketing strategy for any business. It costs nothing and the clients that are referred to you via word of mouth are basically a closed deal that you got for free. When people receive a recommendation about your business from friends or family, they are more likely to purchase your product or service because they trust the person giving the recommendation. Positive word of mouth spreads slowly over time, but we can incentivize and accelerate it by hiring our clients. This strategy is called Word of Mouth acceleration or incentivization. The reason why positive word of mouth spreads slowly is that people have no real reason to do this for you. Everyone supports you starting your business, but getting friends and family to share or like your pictures on social media or leave a good review on Google is not easy. By hiring our clients, we can incentivize them to spread positive word of mouth about our business. When we hire our clients, we are not only providing them with a great service but also creating a positive experience that they are more likely to share with others. This positive experience can lead to more referrals, which can help us grow our business quickly. In conclusion, while there are many marketing strategies that we can experiment with, hiring our clients and incentivizing them to spread positive word of mouth is one of the best methods for getting new customers for our lawn care landscaping business fast. It is a strategy that works well for both lawn care and landscaping/hardscaping businesses. The Power of Word of Mouth In my experience, the best way to quickly gain new customers for your lawn care or landscaping business is through word of mouth. Word of mouth is a powerful marketing tool that costs you nothing and can bring you new clients who are already pre-sold on your services. When someone recommends your business to a friend or family member, that recommendation carries a lot of weight because it comes
How To Build A Million Dollar Landscaping Business
How To Build a Million Dollar Landscaping Business https://youtu.be/xcwuMmUS5pc?si=-1J2bFYzrBx7aSqZ Hey everyone, it’s Bengt from R8X Digital, and today I want to share with you some valuable insights on how to make more money with your landscaping business. During a recent coaching session with a client, we discussed the three important pillars of business growth: mindset, high leverage tasks, and assets. I want to share these insights with you to help you open your mind and think about things that may not have been on your radar yet. First, let’s talk about your current position. You’re running your landscaping business, but in order to achieve your goals, you need to transition from working in your business to working on your business. This means focusing on high leverage tasks that will drive your business forward, like marketing and sales. However, managing mental bandwidth can be a challenge, as there are many decisions, tasks, and people to manage throughout the day. But by understanding the role of the business owner and conceptualizing your business as a vehicle, you can start to manage these challenges and achieve your goals. Key Takeaways Mindset, high leverage tasks, and assets are important pillars of business growth. Transitioning from working in your business to working on your business is crucial for success. Managing mental bandwidth and conceptualizing your business as a vehicle can help you achieve your goals. Understanding Your Current Position I am Bengt from R8X Digital, a marketing agency and software company built by a landscaper for landscapers. In this section, I will explain how to make more money with your landscaping business. During a recent coaching session with a client, we discussed valuable insights that I want to share with you. We will discuss three important pillars: mindset, high leverage tasks, and assets. First, let’s address where you are right now. You are running your landscaping business, and you have a personal life that takes up some of your bandwidth. However, most of your bandwidth is occupied by the day-to-day service delivery of your business. This leaves very little room for high-level decision-making and managing the high leverage tasks that make the most money for your business. To visualize this, think of your business as a sailboat. You are currently at point A, and your goal is to get to point B. Your business is the boat, and you have a crew to help you. However, in order to sail smoothly and efficiently, you need to be in the water, which represents the high leverage tasks that make the most money for your business. Right now, you are mostly on land, doing the day-to-day service delivery tasks that are necessary but don’t make the most money for your business. To reach your goal, you need to shift your mindset and focus on working on your business, not in your business. This means delegating service delivery tasks to your crew and focusing on managing the high leverage tasks that make the most money for your business. By doing this, you will be able to cross the threshold from being a service provider to being a business owner and CEO. In summary, to understand your current position, you need to recognize that most of your bandwidth is occupied by service delivery tasks. To reach your goal, you need to shift your mindset and focus on managing the high leverage tasks that make the most money for your business. Think of your business as a sailboat and focus on being in the water, where the high leverage tasks are. Mindset for Business Growth As a business owner, it’s essential to have the right mindset to continue growing and evolving your business. It’s crucial to view your business through a lens of growth and focus on high-leverage tasks that make the most money for your business. Managing your mental bandwidth is essential to becoming more of a business owner and less of a service provider. When your mind is filled with too many thoughts and decisions, you can become fatigued and start making irrational choices. Therefore, it’s crucial to prioritize your mental bandwidth and focus on high-level decisions. Marketing and sales are the highest leverage activities that you should be managing within your business. Acquiring new customers and selling to those customers is what brings in money for your business. Viewing your business as a vehicle can help you understand the journey from where you are now to where you want to be. Your business is like a sailboat, and you are the captain. Your crew members are the people who work with you to achieve your goals. To reach your end goal, you must focus on high-leverage tasks, manage your mental bandwidth, and prioritize marketing and sales. With the right mindset, you can continue to grow and evolve your business. High Leverage Tasks As a business owner, it’s crucial to focus on high leverage tasks or activities that will help drive your business forward. These are the tasks that make the most money for your business and require your attention as the CEO. For most landscaping businesses, marketing and sales are the highest leverage activities. Acquiring new customers and selling to those customers is what brings money into your business. It’s important to remember that as the business owner, you want to be working on your business, not in your business. This means delegating tasks that are not high leverage to your crew members so that you can focus on the tasks that will drive your business forward. Think of your business as a vehicle, and your crew members as the engine. You want to ensure that your crew members are working efficiently and effectively, so that your business can sail smoothly towards your end goal. Business Assets As a landscaping business owner, it’s important to understand the assets that you need to continue to fund and build your business. These assets are the tools and resources that provide you with the momentum you need to grow
When Landscaping Businesses Make The Most Money
When Landscaping Businesses Make The Most Money https://youtu.be/c0seLkDxT4w?si=WYfGZY169YGM0xsh In this article, I will be discussing the Landscaping Market Cycle and providing some tips and tricks on how to stay booked all year. As someone who has been in the landscaping business for quite some time, I am very familiar with the ups and downs of this industry. For those of you who are just starting out or thinking about starting your own landscaping business, understanding the market cycle is crucial. The Landscaping Market Cycle follows the calendar year, with the peak season occurring from March to May, and the second rush happening from September to November. During the Spring rush, people want everything under the sun – from hardscaping to lawn care to mulch installation. However, things slow down during the summer months, with fewer people searching for landscaping services. This is why it’s important to focus on increasing your SEO and online presence during the off-seasons, so that your website is optimized and ready to go when the peak seasons roll around. Key Takeaways Understanding the Landscaping Market Cycle is crucial for success in the industry. Focusing on increasing your SEO and online presence during the off-seasons can help you stay booked all year. Leveraging the peak seasons is key to maximizing your business’s potential. Understanding the Landscaping Market Cycle As a landscaper, it’s important to understand the ups and downs of the landscaping market cycle. The peak seasons are during the Spring rush (March, April, and May) and the fall Rush (September through November). During these periods, people are searching for landscaping services the most, and it’s essential to have your website optimized and your Google business profile optimized. During the Spring rush, you can expect to receive requests for everything under the sun, including hardscaping, plantings and lawn installations, irrigation, lawn maintenance, lawn mowing, and mulch. This is the peak season, and you need to be going 24/7, maximizing your capacity and abilities as a business. In the summer (June to August), things slow down. People are on vacation, and there are other financial responsibilities on homeowners’ minds. On top of that, the sun is out, and if there hasn’t been any rain, Lawns are probably burnt out. Your residual income from lawn mowing might go down a little bit because the grass is cooked, and you’ve been mowing it for three to four months. During the fall rush, you can expect requests for fall cleanups. This period is from October to December, and it’s a great time to start a landscaping business or expand and grow your landscaping business and get new clients. The summer and winter are the best times to focus on increasing your SEO, getting your website seen, improving your Google business profile, and laying the foundations. When the spring rush or fall rush comes, your website’s ranking, your Google business profile with more reviews, and it’s showing up in the map pack in your area. In summary, the two ideal times to start a landscaping business or to try and expand and grow your landscaping business and get new clients are during the Spring rush and the fall Rush. During the summer and winter, focus on increasing your SEO, getting your website seen, and improving your Google business profile. Be omnipresent, always be in customers’ faces, and invest in marketing your business 24/7. Spring Rush As a landscaper, it’s important to understand the market cycle to stay booked all year. The Spring Rush is a period from June to August and January to March, where landscaping services are in high demand. During this time, people want everything from hardscaping to lawn maintenance, and it’s essential to maximize your capacity and abilities as a business to set yourself up for the peak season. In contrast, the summer months from June to August are generally slow, with fewer people searching for landscaping services. However, this is an ideal time to focus on increasing your SEO, improving your Google business profile, and laying the foundations for when the Spring Rush and Fall Rush come. The Fall Rush, from September to November, is the second period of high demand for landscaping services. During this time, people need fall cleanups, leaf removal, and other services. It’s essential to have your website optimized and your Google business profile optimized during these peak seasons to attract more clients. As a marketer, I understand that the summer months can be challenging for landscapers, but it’s crucial to stay focused on increasing your online presence. This way, when the Spring Rush and Fall Rush come, you’ll be ready to soak up more clients. Remember, there is no bad time to market your business, and you should always be omnipresent to stay top of mind with potential customers. Summer Slump During the summer months, the demand for landscaping services tends to decrease due to various factors such as holidays, vacations, and competing financial obligations. The grass may also be burnt out, which results in less residual income from lawn mowing. This period from June to August is generally considered a slow time for the landscaping industry. However, the summer and winter months are the best times to focus on increasing search engine optimization (SEO), improving Google business profiles, and laying the foundations for the peak seasons. The spring rush and fall rush are the two peak seasons where people are searching for landscaping services the most. It is essential to have the website optimized and the Google business profile optimized during these periods to attract more clients. Big companies with big websites tend to dominate the online presence, and therefore, the top of the funnel. However, small businesses can still attract clients by ranking for specific services and investing in marketing during the off-seasons. It is crucial to be omnipresent and always in customers’ faces in a beneficial way, building trust and branding. As a marketer, I understand that during the summer, it can be challenging to get clients results and
Why I Started My Landscaping Business
Why I Started My Landscaping Business https://youtu.be/Lmz8y_L2MAE?si=uAlj9bNWo0ERnb-g As a former broke college graduate with $75,000 in student loans, I found myself in a pinch and needed to make some money. I reached out to a friend who worked at a landscaping company and decided to give it a try. To my surprise, I loved it. I spent time learning the trade, the craft, and the service delivery while paying attention to how the business was structured. After working for a top commercial maintenance landscaping company, I gained valuable experience that ultimately became a cheat code to my success. I learned the key to success in labor arbitrage, which is buying low and selling high. I realized that landscaping is not rocket science and that I could charge clients more than I was being paid and keep the difference for profit. This knowledge inspired me to start my own landscaping business, which generated $250,000 in revenue in the first 14 months. Key Takeaways Working for a landscaping company is a great way to learn the trade and gain valuable experience. Labor arbitrage is a key to success in landscaping, which involves buying low and selling high. Landscaping is not rocket science, and charging clients more than you pay employees can generate profitable revenue. Why Start a Landscaping Company As a young adult fresh out of college, I found myself drowning in student loan debt and in need of a way to make money. I stumbled upon the landscaping industry through a friend who worked for a landscaping company and decided to give it a try. It didn’t take long for me to realize that landscaping is not rocket science and that with enough experience, anyone can do it. Working for a top landscaping company in my area, I learned valuable skills and gained insight into the business structure, financials, and client management. I quickly realized that the key to success in the landscaping industry is labor arbitrage, which involves buying low and selling high. By charging clients a higher rate than what we pay our employees, we can make a profit. With this knowledge in mind, I decided to start my own landscaping company and offer high-end commercial maintenance services. In just 14 months, my company generated $250,000 in revenue. Starting a landscaping company allowed me to be my own boss, set my own rates, and keep the profits for myself. For anyone considering starting a landscaping business, I highly recommend gaining experience by working for an established company first. This will give you the opportunity to learn the craft, understand the business structure, and gain valuable skills that will help you succeed in the industry. The Backstory I am Bengt from R8X Digital, a marketing agency, and software company built by a landscaper for landscapers. In this article, I will share my journey of how I started and scaled my landscaping business from being broke with zero experience to earning $250,000 in revenue in the first 14 months. I was 21 years old, about to turn 22, and had just finished college with a degree that turned out to be useless. I had to pay back $75,000 in student loans, which made me realize that the government did not give me a loan to help me succeed, but rather to give me a ball and chain that I have to wear for most of my life. I needed to figure out something to do, and that is when I hit up a friend who was working at a landscaping company. I worked for the company and learned the trade, the craft, and the service delivery. I also paid attention to how they structured their business, what tools they used, how much they paid their employees, and how they did their financial bookkeeping and bid jobs. I gained valuable experience working for the top landscaping company in my area, which focused exclusively on high-end commercial maintenance. We mowed, did cleanups, and snow removal for the biggest commercial properties in the area. Working for that company taught me what I needed to learn to start my landscaping business. I started my own business in October 2021, just three months after working for the other landscaping company. During that time, I realized that landscaping is not rocket science, and it is not complicated. I learned about Labor Arbitrage, which means buying low and selling high. The company I worked for charged clients $100 per hour per person, but they paid me $18 per hour. I realized that if I worked for myself, I could charge $100 per hour and keep the profit in the middle. That realization inspired me to start my own business. I knew that I could make more money Landscaping than working for someone else. I learned the keys to success, which I will share in this article. Learning the Trade When I first started my landscaping business, I had zero experience in the field. However, I was determined to make it work. I began by working for a top landscaping company in my area, where I gained valuable experience and learned the ins and outs of the trade. During my time there, I learned about service delivery, how to do different jobs, how to structure a business, and more. Working for this company was a cheat code to my success because I wasn’t just working for any small mom-and-pop landscaping company. We were focused exclusively on high-end commercial maintenance, which allowed me to learn about landscaping work at the highest level. This experience gave me an unfair advantage when I later started my own business. I learned that landscaping is not rocket science, and it’s not complicated. It’s physically demanding work, but it’s not hard to figure out how to do it. I quickly realized that the key to making money in this industry is labor arbitrage, which simply means buying low and selling high. The company I worked for charged clients $100 an hour per person per
The BIGGEST mistakes Landscaping Companies Make
The BIGGEST mistakes Landscaping Companies Make https://youtu.be/zsxgT85cTgI?si=QPuGxoqsMjcnP9ex In this article, I will discuss the common mistakes that landscaping companies make when trying to market their business. I currently run a marketing agency and software company built specifically for landscapers, and have learned these lessons from personal experience as a landscaper and from working with dozens of landscaping companies across the country. I want to emphasizes the importance of high-quality images in marketing efforts, whether it be on a company’s website, social media, or Google Business profile. I also stress the significance of having a complete Google Business profile, which is one of the most important assets a company has when it comes to being seen on the internet. Incomplete profiles with low review counts can hurt a company’s ranking and prevent potential clients from finding them. Ill provide tips on how to optimize a Google Business profile to increase visibility and generate leads. Key Takeaways High-quality images are essential for effective marketing efforts. A complete and optimized Google Business profile is crucial for increasing visibility and generating leads. Having a low review count can hurt a company’s ranking and prevent potential clients from finding them. The Importance of High Quality Images One of the biggest mistakes that landscaping companies make when marketing their business is using low quality images. This can be seen on their website, Google business profile, and social media. It’s important to showcase the best work with high quality images that represent the quality of the work done. Taking good landscape pictures can be challenging, but it’s not impossible. Using a smartphone or camera, landscapers can take high quality pictures by adjusting the settings and taking pictures in good lighting conditions. Having high quality images can help with marketing efforts, as it showcases the professionalism and quality of work done by the company. It’s recommended to take as many pictures as possible and to stockpile them for future use. When working with a marketing agency, the first thing they will ask for are pictures of the work that can be used for media and ads. In summary, having high quality images is crucial for a landscaping company’s online presence. It’s important to take the time to learn how to take quality photos and to take them often. This will help with marketing efforts and showcase the best work done by the company. How to Take Quality Photos One of the biggest mistakes that landscaping companies make when trying to market their business is using low quality images. This can be on their website, Google business profile, or social media. It is important to showcase the best work, and in order to do that, high quality pictures are necessary. Taking good landscape pictures can be challenging, but it is not impossible. By turning the phone sideways, standing with the sun behind you or facing down, and taking good landscape pictures, the quality of the pictures can be improved. It is also important to take quality photos often, and to stockpile them for future use. Key Points: Use high quality images to showcase the best work Take good landscape pictures by turning the phone sideways and standing with the sun behind you or facing down Take quality photos often and stockpile them for future use. The Significance of a Complete Google Business Profile A complete and optimized Google Business Profile is crucial for landscaping companies to generate revenue, new leads, and phone calls. It is one of the biggest assets a company has when it comes to being seen on the internet. The Google Map Pack, which displays the top three highest-ranking Google Business profiles in any given area, is responsible for generating the most traffic, especially for mobile users. One of the biggest mistakes that landscaping companies make is having an incomplete Google Business profile. It is important to set up and optimize the profile properly, including having a company logo and pictures of the team or staff. Google likes to see these elements, and it adds a personal touch to the business. Another important aspect of a Google Business profile is having reviews. Having only six reviews after ten-plus years in business is unacceptable. Reviews are essential for ranking and determining where the profile shows up, or if it shows up at all. Being buried on the third, second, fourth, or fifth page of Google is not beneficial for the business, and it is not generating any phone calls or leads. Therefore, it is necessary to stockpile high-quality images of landscaping work and to learn how to take better pictures using a phone or camera. This will help showcase the company’s best work and attract potential clients. It is also crucial to have a complete and optimized Google Business profile with a company logo, pictures of the team or staff, and reviews. These elements will help generate revenue and attract new leads for the business. The Role of Google Reviews in Business Ranking Google Business profiles are one of the most important assets that a business can have when it comes to being seen on the internet. In fact, they are responsible for generating revenue, new leads, and phone calls for businesses. The Google Map Pack, which is the top three highest ranking Google Business profiles in any given area, is where businesses want to be seen. One of the biggest mistakes that landscaping companies make is having an incomplete Google Business profile. This is a red flag for potential customers and can hurt a business’s ranking. It is important to have a company logo and pictures of the team or staff wearing company shirts. This adds a personal element to the business and makes it more relatable to customers. Google likes to see pictures of the team and the services that the business offers. A landscaping company can showcase their best work and equipment in these pictures. The number of Google reviews is also crucial for a business’s ranking. Having only a few reviews, or
