In today’s video, we will show you how we helped a landscaper generate 361 leads in just 60 days. We’ll go through each step of the process, highlighting changes and improvements made.
First, let’s introduce ourselves. We are Ridex Digital and Landscape Accelerator, a marketing agency created by landscapers for landscapers. Our goal is to offer effective marketing solutions that help landscaping businesses grow and scale from $200,000 in revenue to over $1 million.
We’ve built a community and resource hub that provides everything a landscaping business needs to succeed. Our platform includes training on website creation, Google Ads, SEO, job bidding, and more.
By tapping into our industry experience and extensive resources, you can focus more on growing your business while we handle your marketing needs. Now, let’s dive into the details of this successful case study.
Key Takeaways
- We helped generate 361 leads in 60 days.
- The client’s digital presence was completely transformed.
- Our marketing strategy led to significant business growth.
Landscaper Leads Case Study
We worked with a landscaper who saw a massive change in leads over a short period. They went from struggling to stay visible online to becoming one of the top-ranking businesses in their area. Let’s break down the key steps we took to make this happen.
Initial Setup and Strategy
- Audit of Current Digital Presence: We examined their free Google Business page. It barely provided any value.
- Website Overhaul: We transitioned them from a simple Google page to a fully optimized, sleek, professional website.
- Google Business Profile Enhancement: We upgraded their profile with high-quality images of their best projects. Then, we added detailed posts about their services.
Lead Generation Over Time
Our strategy was effective in a short time. Here’s a summary of the leads generated over the first six months of this year:
| Month | Leads Generated |
|---|---|
| January | 25 |
| February | 45 |
| March | 198 |
| April | 161 |
| May | 146 |
| June | 11 (within 9 days) |
Major Improvements
- Review System: We implemented systems to increase customer reviews. This led to a rise from 10 to 28 reviews within six months.
- Interaction Increase: From January to June, their Google Business profile saw 1,400 interactions. These included clicks to the website and calls.
- Search Engine Rankings: We optimized the website to rank number one for most of their key services.
Results in Numbers
From January to June, there were 592 leads generated. This efficient lead generation has set a new standard for their business. It allows them to focus on delivering quality services while we handle their digital presence.
Initial Digital Presence Analysis
Our client began with a very minimal digital footprint. Initially, they only had a free Google Business page, which was hardly optimized. The homepage was unimpressive, and their Google Business profile had just a few pictures and only 10 reviews, which didn’t effectively showcase their high-quality work.
Website Overview:
Before:
- Google Business site (soon to be obsolete)
- Simple homepage with minimal information
After:
- Professional and sleek website
- Fully optimized with top rankings for primary keywords
Google Business Profile:
Before:
- Limited photos
- 10 reviews
- Moderate ranking and engagement
After:
- Updated with high-quality project images
- Consistent postings highlighting services and major jobs
- Increased to 28 reviews and 1,400 interactions from January to June
We focused on aligning their digital presence with the quality of their work. By enhancing their Google Business profile and building a professional website, we drastically improved their online visibility and engagement, setting a solid foundation for acquiring and managing new leads.
R8X Digital's Marketing Strategy
We completely transformed their digital presence. Initially, they only had a basic Google Business page and no official website. Their online presence was minimal, and they weren’t receiving many leads. Our approach focused on enhancing and optimizing both their Google Business profile and their website.
Here’s a breakdown of the changes we made:
Google Business Profile:
- Added high-quality images showcasing their best projects.
- Increased the number of reviews from 10 to 28.
- Implemented regular posts to highlight their services.
- Achieved 1,400 interactions from January to June, including calls and website clicks.
- Replaced their old Google Business page with a professional website.
- Designed the website to be sleek, fully optimized, and user-friendly.
- Ensured the website ranked number one for key services and keywords.
Lead Generation:
- January: 25 leads
- February: 45 leads
- March: 198 leads
- April: 161 leads
- May: 146 leads
- June: 11 leads so far
Total Leads: 592 from January to June.
This strategy has provided consistent and significant results. Our comprehensive approach ensures that their online presence aligns with the high quality of their work, helping them attract more customers and grow their business.
Lead Generation Results
Over a span of 60 days, we achieved significant lead generation results for a landscaping company. Here’s how our efforts paid off.
Lead Numbers by Month:
| Month | Leads Generated |
|---|---|
| January | 25 |
| February | 45 |
| March | 198 |
| April | 161 |
| May | 146 |
| June (so far) | 11 |
Total Leads: 361
Key Improvements:
- Enhanced their Google business profile with high-quality images of their projects.
- Created engaging posts highlighting services and bigger jobs.
- Ensured their website is professional, sleek, and fully optimized for all primary services and keywords.
Results on Google:
- Their profile now shows attractive project photos.
- Increased the count of their reviews to 28.
- Achieved 1,400 interactions from January to June, including calls and website clicks.
Our efforts were focused on not just generating leads but also ensuring that these leads are high-quality and relevant. The revamped digital presence has paid off, as evident from the steady increase in leads and interactions. Our systems and processes effectively highlight the company’s quality work and scale, creating a coherent and professional image online.
Digital Asset Optimization
Enhancing Google Business Profile
We transformed the landscaper’s Google Business Profile to showcase their high-quality work. Before our intervention, their profile had only a few pictures and 10 reviews. Now, it features stunning images of large-scale projects like patio installs and landscape lighting. This professional look speaks directly to potential clients about the kind of services they can expect. The profile now has 28 reviews and systems in place to gather even more. From January to June, there have been 1,400 interactions, including calls and website clicks.
Implementing a New Website
Their previous “website” was just a basic Google Business page, which is outdated and was about to be de-indexed by Google. We replaced it with a professional, fully optimized website. This new site is sleek, ranks highly for their services and primary keywords, and aligns with the quality of work the company offers. The transformation ensures that potential customers get a great first impression and can easily find the information they need.
Client's Business Transformation
We recently partnered with a landscaping company to transform their business. In January, they had only 25 leads. By March, we increased that number to 198, and in April, they received 161 leads. To achieve such results, we started by revamping their digital presence.
Initial Digital Presence
Initially, the client only had a free Google Business page, which was becoming obsolete. Here’s a comparison of their digital assets before and after our involvement:
| Before | After |
|---|---|
| Google Business Page | Professional website with a unique domain |
| Homepage with basic info | Sleek, fully optimized website ranking number one for key services |
| 10 reviews | 28 reviews and counting, with a system to gain more reviews |
| Average rankings | High rankings showcasing the quality of their work |
Google Business Profile
We revamped their Google Business profile, making it attractive to potential customers. We added posts highlighting their services and bigger projects. This change led to:
- 1,400 interactions: This includes calls and clicks over to their website.
- More reviews: They went from 10 to 28 reviews with many more expected.
Website Overhaul
We transformed their basic Google Business page into a professional website. The new site is not only visually appealing but also optimized for search engines. As a result, their rankings improved significantly, helping attract more clients.
Lead Management
Using our internal software, R8X systems, we tracked and managed leads efficiently.
This software functions like a CRM with additional features and automations. We generated 592 leads since the beginning of 2024.
Our client is now better positioned in the market, drawing in more business and effectively managing their customer interactions.
Conclusion: Achieving Scalability in Landscaping Business
To scale a landscaping business, several key elements need to be in place.
First, a strong digital presence is non-negotiable. We transformed our client’s outdated Google Business page into a fully optimized and professional website. This not only improved their online image but also boosted their visibility and search rankings.
Second, generating leads consistently is crucial. Over the course of six months, we were able to produce a total of 592 leads by enhancing their digital marketing strategy, including the use of SEO and Google Ads. Keeping track of these leads with a robust CRM system helped manage and convert them effectively.
Lastly, community and ongoing support play an essential role in growth.
Our platform provides not just resources and training but also a network of like-minded professionals. This environment fosters learning and problem-solving, which are vital for scaling a business.
You Made It To The End!
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